July 23rd, 2008
Use Keywords in Your Ad Copy
Use keywords in your adcopy - this will boost the relevancy of your ad and in turn significantly improve CTR. As you can see in the screenshot below, when your keywords are included in your adcopy they will appear bolded and demand more of the searcher’s attention.
Dynamic keyword insertion is most efficient way to achieve this. To set Dynamic Keyword Insertion simply ad the following to your ad copy:
{Keyword:Default text here} - preferably in the Title
(the following ads are not Adsense ads - but rather a screenshot)
Note: Replace “default text here” with an actual default keyword.
Filed under: Ad Text, Starting Right
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