http://www.adwordstip.com Adwords Tips Blog & Help for PPC Marketers Tue, 17 Mar 2009 05:16:31 +0000 http://backend.userland.com/rss092 en Do you remember using Google in 2001? Don't let the cheesy Google logo with Yahoo-esque exclamation point "!" fool you. During this time the soon to be search giant was well on it's way to search dominance as it had chached over 1.3 billion pages - quickly becoming the search engine ... http://www.adwordstip.com/google-in-2001-turn-back-the-clock/ Many online advertisers - especially SMBs face the challenge of launching an online marketing campaign on a limited budget. When this is the case, it is important that every dollar is spent wisely and targeted to a relevant audience. One way advertisers can ensure that their ad budget is not ... http://www.adwordstip.com/adwords-targeting-tips-search-vs-content-network/ Google recently announced on its Adwords blog that changes in the Google Adwords system are right around the corner. The update will feature three major changes you will want to pay attention to. On-the-fly Quality Score calculation - according to Google, Quality Score will now be uniquely calculated for every single ... http://www.adwordstip.com/quality-score-changes-coming-to-adwords/ Use keywords in your adcopy - this will boost the relevancy of your ad and in turn significantly improve CTR. As you can see in the screenshot below, when your keywords are included in your adcopy they will appear bolded and demand more of the searcher's attention. Dynamic keyword insertion is ... http://www.adwordstip.com/use-keywords-in-your-ad-copy/ With increased competition and rising costs marketers are facing profitability challenges. Paid search marketers have been able to stay ahead of the competition by diversifying their keyword list or going after "the tail" by bidding on niche keywords above and beyond the most basic 1 or 2 keyword phrases. In theory, ... http://www.adwordstip.com/cost-per-acquisition/ Since its inception, Google has held a close grip on valuable data surrounding search queries and traffic patterns. Unlike the now defunct Overture keyword tool, in the past Google's Keyword Tool represented monthly traffic details in bars that provided advertisers very little insight into keyword traffic data. As of last ... http://www.adwordstip.com/adwords-releases-new-feature-in-keyword-tool/ Adwords Tip is coming soon! This site will contain useful information covering topics from the basics to advanced PPC management strategies. In the meantime - if you'd like to submit questions or have Adwords tips you'd like to share. Please contact us here http://www.adwordstip.com/adwords-tip-coming-soon/