July 23rd, 2008
Use Keywords in Your Ad Copy
Use keywords in your adcopy - this will boost the relevancy of your ad and in turn significantly improve CTR. As you can see in the screenshot below, when your keywords are included in your adcopy they will appear bolded and demand more of the searcher’s attention.
Dynamic keyword insertion is most efficient way to achieve [...]
Filed under: Ad Text, Starting Right | 1 Comment