AdwordsTip.com

Since its inception, Google has held a close grip on valuable data surrounding search queries and traffic patterns. Unlike the now defunct Overture keyword tool, in the past Google’s Keyword Tool represented monthly traffic details in bars that provided advertisers very little insight into keyword traffic data. As of last week, Google took a step toward transparency and announced that keyword search numbers for the previous month’s activity would be available to its advertisers.

(See below)

What will this mean for keyword tools such as keyworddiscovery, wordtracker, wordze etc? Will advertisers remain loyal and continue to pay subscription fees to tools that essentially aggregate keyword data? Or does this new feature in Google Adwords’ Keyword Tool make it the keyword research tool of choice?

Filed under: Keywords