While casually searching on Google on Dec 11th around 9:00 PM EST I noticed something odd. All of the display URLs were switched to lower-case. Some advertisers will strategically capitalize words within their display URL in order to increase attention to their ads and improved Click-through-rates. For example, an advertiser like Snow Blowers Direct may [...]
Filed under: Ad Text
According to the Official Adwords Insider blog Google has introduced a new report that allows you to see how visitors are interacting with your ads. Over the last few years Adwords ads have evolved to include additional links including “product extensions”, “site-links” and phone numbers. These enhancements have given advertisers an opportunity to create deeper [...]
Filed under: Adwords Reporting
If your Adwords Quality Scores dropped recently you are not alone. The vast majority of Adwords accounts have been affected by yet another “technical glitch” by which Quality Scores have dropped significantly for seemingly no reason. A number of SEM’s have reported that their QS’s dropped significantly in the last week of November. Google confirmed [...]
Filed under: Adwords Help