September 18th, 2008
Quality Score Changes Coming to Adwords
Google recently announced on its Adwords blog that changes in the Google Adwords system are right around the corner. The update will feature three major changes you will want to pay attention to.
On-the-fly Quality Score calculation - according to Google, Quality Score will now be uniquely calculated for every single query.
No more “inactive keywords” - [...]
Filed under: Adwords Policies, Editorial Policy