Use keywords in your adcopy - this will boost the relevancy of your ad and in turn significantly improve CTR. As you can see in the screenshot below, when your keywords are included in your adcopy they will appear bolded and demand more of the searcher’s attention.
Dynamic keyword insertion is most efficient way to achieve [...]
Filed under: Ad Text, Starting Right
With increased competition and rising costs marketers are facing profitability challenges. Paid search marketers have been able to stay ahead of the competition by diversifying their keyword list or going after “the tail” by bidding on niche keywords above and beyond the most basic 1 or 2 keyword phrases.
In theory, these keywords demand a lower [...]
Filed under: Conversion Tracking
Since its inception, Google has held a close grip on valuable data surrounding search queries and traffic patterns. Unlike the now defunct Overture keyword tool, in the past Google’s Keyword Tool represented monthly traffic details in bars that provided advertisers very little insight into keyword traffic data. As of last week, Google took a step [...]
Filed under: Keywords