December 12th, 2010
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While casually searching on Google on Dec 11th around 9:00 PM EST I noticed something odd. All of the display URLs were switched to lower-case. Some advertisers will strategically capitalize words within their display URL in order to increase attention to their ads and improved Click-through-rates.
For example, an advertiser like Snow Blowers Direct may set their display URL to SnowBlowersDirect.com rather than utilizing the all lower-cased snowblowersdirect.com
Google may be tinkering and this may go away soon. On the otherhand, Google may force a lower-cased setting for Adwords display URLs.
I’d be interested in seeing if any other users are noticing the same thing in their SERPs.
Filed under: Ad Text | 1 Comment
December 4th, 2010
According to the Official Adwords Insider blog Google has introduced a new report that allows you to see how visitors are interacting with your ads. Over the last few years Adwords ads have evolved to include additional links including “product extensions”, “site-links” and phone numbers. These enhancements have given advertisers an opportunity to create deeper links into more relevant pages within their site as well as offer users the ability to directly dial-in if they prefer to contact the business via phone.
Until now, the impact of these types of links has been somewhat of a mystery to advertisers. Common sense will tell you that additional links with deeper linking targets should enhance the overall user experience and therefore improve your ads but this benefit was never subject to quantitative analysis until now.
By introducing the new “Click Type” report, Google will afford advertisers the ability to see their click and impression breakdown based on the aforementioned click types. Accessing the report is simple, while on the “Campaigns Tab” click on the “Segment” drop-down and select “Click type”.
Filed under: Adwords Reporting | No Comments
December 2nd, 2010
If your Adwords Quality Scores dropped recently you are not alone. The vast majority of Adwords accounts have been affected by yet another “technical glitch” by which Quality Scores have dropped significantly for seemingly no reason.
A number of SEM’s have reported that their QS’s dropped significantly in the last week of November. Google confirmed this as a “system glitch”. CPCs have not been affected by the glitch. Stay tune for updates…
Filed under: Adwords Help | 1 Comment
October 1st, 2008
Do you remember using Google in 2001?
Don’t let the cheesy Google logo with Yahoo-esque exclamation point “!” fool you. During this time the soon to be search giant was well on it’s way to search dominance as it had chached over 1.3 billion pages – quickly becoming the search engine of choice for users worldwide.
Turn back the clock and experience Google’s 2001 search index for yourself.
Filed under: Adwords Help | No Comments
